Fractional Demand Gen Leadership
for B2B SaaS Startups
You know you need more pipeline. You just don't have the time or the in-house expertise to build the marketing engine that will generate it.
You need someone who can step in, figure out what's missing, build the demand engine, and make it generate pipeline and revenue.
That's where I come in.
I help B2B companies from bootstrapped to Series B build and scale demand generation — strategy, campaigns, HubSpot, content, paid media, measurement, and sales alignment.
And I stay focused on the numbers that matter: pipeline, velocity, and revenue.
Why Summit Marketing
You're hiring a hands-on operator and strategist
I've spent 20+ years in marketing and the last decade focused on demand generation — building pipeline engines across B2B SaaS, fintech, cybersecurity, and enterprise technology.
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I've been the first demand-gen hire. I've built programs from scratch. I've worked directly with CEOs. I've owned HubSpot and marketing operations. And I've done the work myself.
$2.8M
Total pipeline generated at Netcapital
$800K
ARR generated at Altitude Networks
$1.7M
Closed/won revenue at Netcapital
$8M
Pipeline generated at NewStore
$400K
First U.S. pipeline built at Appvia in four months
9–13X
ROAS across ValueSetters client advertising programs
Companies I've Worked With
I've worked at or consulted for over a dozen companies
from startups to global tech companies
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Where I Can Help
You Have No Marketing - Or
It's Not Working.
Marketing Is Happening, But It's Not Connecting.
You have a great product and a sales person or team, but you need to scale pipeline.
You already have marketing. Campaigns are running. Leads are coming in. But pipeline isn't predictable.
You're under pressure to hit revenue targets, but marketing isn't delivering predictable growth.
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You have a strong product and a sales team, but marketing is either still being built or hasn't matured enough to consistently generate pipeline.
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Maybe you've been doing it yourself, running a few disconnected programs, or relying on a CRM that's barely being used.
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Maybe you have a marketer who needs experienced leadership to turn activity into results.
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You need someone who can build the function, connect the pieces, and create a repeatable engine for growth.
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Or maybe marketing is already in place, but something isn't connecting. Campaigns are running. Leads are coming in. But pipeline remains unpredictable, and revenue targets aren't getting easier to hit.
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You need someone who can identify what's missing, make the right adjustments, and turn marketing into a measurable driver of revenue.
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That's where I come in. I work alongside you and your sales team to build the marketing function, connect the right programs, and turn marketing into a predictable source of pipeline and revenue growth.
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HOW I BUILD THE ENGINE
Define your ideal customer profile (ICP), identify the accounts and decision-makers most likely to buy, and sharpen your messaging around the problems that motivate them to act.
Define the ICP
Build the demand generation engine
Develop the strategy for both demand creation and demand generation, select the right channels, and build campaigns across paid media, outbound, content, email nurture, and other programs that reach your buyers.
Execute, test, and optimize
Get campaigns into market. Build landing pages, develop offers, configure HubSpot workflows, coordinate follow-up with sales, and test what drives engagement, conversion, and qualified opportunities. Double down on what works. Fix what doesn't.
Connect marketing to revenue
Track campaign performance from first touch through pipeline and closed-won revenue. Analyze attribution, conversion rates, campaign influence, and funnel performance to understand what's generating results, where prospects drop off, and where to invest next.
Make the next move count
Use the data and what we're learning from your sales team to continually refine targeting, messaging, channels, and spend. Every campaign informs the next, building a demand generation engine that gets smarter and more effective over time.
The result: A marketing program built around your business goals, executed by someone who knows how to do the work, and measured by pipeline and revenue.
Kathy is one of the hardest working, most authentic people I have ever worked with. She is a master of marketing operations. In fact, when she decides to master something, you will never see someone dive so deeply into a topic. She goes into the details about the details, raising the standards for everyone's personal engagement in their own jobs. Her positivity changes the mood of everyone around her. She will be the secret weapon in anyone's marketing team.
Phil Granof,
CMO NewStore
Kathy is a machine at driving demand generation campaigns. She launched new campaigns every 3-4 weeks and drove Sales-accepted leads instantly to our sales team. She and her contractors would turn around final campaign content within 1-2 days and in several instances we are able to create and execute a completely new campaign within 1-2 business days. She exemplifies cooperation and team player.
Ed O'Connell, former Product Marketing Director, Altitude Networks
I was looking for someone to help me scale marketing operations at NewStore and was fascinated by Kathy’s analytical past from her PayPal days. Kathy’s impact was immediate, allowing us to quickly gain data-driven insights from our demand generation campaigns. She was also responsible for putting in place a tech stack and algorithm that allowed NewStore to track engagement throughout an account from both a sales and marketing perspective. A huge project that allowed us to quickly identify gaps in our outreach. Always eager to learn new tools, Kathy was a huge asset to my team and genuinely loved by the whole team.
Mike Waldron, former VP Marketing, NewStore
What people say about me
HOW WE WORK TOGETHER
Fractional Demand Generation Leadership
$7,500 / month
6-month minimum
I become your fractional marketing leader and take ownership of building your demand-generation engine. I'll set the strategy, prioritize the work, execute alongside your team, and build the systems and programs that create a repeatable pipeline engine.
A senior marketing leader without the full-time cost.
For $7,500/month, you get experienced marketing leadership and hands-on execution without the salary, benefits, recruiting cost, or long-term overhead of adding another full-time employee. And unlike a traditional agency, you're working directly with the person responsible for building the strategy and executing it.
Why six months?
Meaningful demand generation takes time to build. The first phase is about understanding the business, establishing the foundation, and launching the right programs. Then we measure, optimize, and build on what's working. Six months gives us enough time to build something real — not just create a plan.
What we can tackle:
• Demand generation & GTM strategy
• ICP, targeting & ABM
• Campaigns & pipeline programs
• HubSpot & marketing automation
• Paid media
• Content, SEO & AEO
• Email & nurture
• Events & webinars
• Sales & marketing alignment
• Pipeline measurement & attribution